How many times do you look at your business photos on your social media or your website and think, I really need a professional photoshoot for my business?
But then you look at the price and think, Well, maybe I don’t actually need that right now…
Can I be honest with you? That thinking is holding you back.
If you can identify with any of these signs below, then it’s time to stop procrastinating and book a professional photoshoot.
All your shots look amateur.
If you’re a business professional, you don’t want shots of you that look like your 8-year-old niece took them. You want pictures that speak professionalism.
How do you know if your photos look amateur? The lighting will be dark and shadowy, images will be blurry, colors will appear dull, and your facial and body positioning will look awkward.
If that’s what your business pictures look like, don’t you think it’s time for an update?
Your website photos aren’t on brand.
My clients will be the first to tell you that I’m always steering them away from stock imagery. (And not just because I want to take more photos for them!) It’s because, even though stock images can look nice, they rarely look on brand—and they hardly ever accurately reflect you and your business.
Your website photos should be an authentic and professional-looking representation of your business.
You want to expand your marketing.
I find it interesting that many clients who ask me to take their headshots often want me to go further and do a whole branded photoshoot with them.
Once they see the value in having just one professional photo, they begin to realize that the value compounds when they have branded pictures to use for their website, social media, email marketing, and more.
You want to see your business grow beyond a handful of clients.
How many times have you thought, Why can’t I seem to grow past the clients I have?
It’s because most people want to hire someone who they think is experienced and successful enough to take care of them. Professional photos communicate that.
When Jenny Rose had me take her headshot, she didn’t know what kind of impact it would have on her business. But after posting her photo on LinkedIn, she got two clients out of the people who liked and commented on her headshot. Visual impressions speak volumes!
You need a professional photoshoot for your business if you primarily serve other businesses or professionals.
You can benefit from getting professional photos no matter who your clients are. But if your target audience is made up of professionals, then a branded photoshoot is a necessity.
Professionals want to hire other professionals—it’s that simple. So let your photos indicate as much.
How many of these signs resonated with you? Is it time for a professional photoshoot for your business?